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Formula E & Star India sign multi-year broadcast deal
KOLKATA: Formula E has inked a new multi-year media partnership with Star India to broadcast the pinnacle of electric motorsport live across the Indian subcontinent.
Star Sports will provide exclusive coverage of the ABB FIA Formula E World Championship in India, Sri Lanka, Bangladesh, Bhutan, Nepal and Maldives.
Following coverage of the Rome E-Prix earlier this month, each remaining qualifying and race will be shown on OTT platform Disney+ Hotstar, with live races, highlights, preview shows and other programming content also Star Sports’ television channels.
Disney+ Hotstar will show all of this weekend’s DHL Valencia E-Prix qualifying and race sessions live, including a specific Indian race feed.
The partnership will see Formula E and Star Sports collaborate on bespoke content with a 30-minute live build up show ahead of each race. Star’s linear and digital channels will provide year-round editorial coverage and comprehensive scheduling of non-live programming, telling those stories from across the paddock which are most relevant to Formula E fans across the Indian subcontinent.
With a strong following in the region, the fortunes of India’s Mahindra Racing team will be a natural focus for Star India’s coverage, as the team looks to add to the four race wins and 15 podiums it has achieved since joining Formula E as one of the 10 founding teams. It remains the only Indian manufacturer and team in the series.
Mahindra Racing chief executive and team principal Dilbagh Gill said: “We are very excited that Formula E will be broadcast on Star Sports from this season onwards. We know that sports fans across India love to get behind their national teams, and now we will be able to bring edge-of-the-seat, unpredictable electric street racing to many more homes across the sub-continent. We look forward to bringing viewers exclusive content from the very heart of the action and to delivering on track results across the season to make our fans proud.”
Formula E chief media officer Aarti Dabas said: “I am confident that through its bespoke content approach focused on the Indian fans, this new partnership will engage more people in the most unpredictable racing series in the world, its world-class drivers and Formula E’s vision to accelerate sustainable human progress through the power of electric racing.”
