GECs
Filmfare 2018 to air on Colors
MUMBAI: Filmfare has announced the 63rd Jio Filmfare Awards 2018 on 20 January with Colors as the broadcast partner.
The awards will honour artists whose dedication and hard work led to some of the most memorable performances and films on celluloid in 2017. The event will bring together the who’s who of the film industry and promises to create new benchmarks with a spectacular award show.
Viacom18 COO Raj Nayak said, “What a happy ending to 2017 as we welcome the iconic black lady into the Colors family. The black lady is perhaps the most recognisable award in the country and we are proud to enhance its glory by putting it on India’s fastest growing entertainment channel, Colors. The rich history of Filmfare makes it the most sought-after awards in the entertainment industry; the addition of which to our bouquet of offerings will make our channel the Mecca of entertainment for the viewers.”
Taking forward the legacy of honouring the best of talent, Filmfare is back with the Jio Filmfare Short Film Awards 2018.
Filmfare worldwide media CEO Deepak Lamba said, “Last year, Filmfare took few big steps in strengthening its foothold and expand its reach on the digital platform with strategic associations with Facebook, Twitter etc. This year as well, we aim to set a new benchmark by reaching out to our patrons using television as well as digital platforms.”.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
