News Broadcasting
FIC hires Indian distribution veteran Rahul Sood
MUMBAI: Former NDTV distribution head Rahul Sood is moving base to Singapore. The highly experienced distribution executive will be joining the 21st Century Fox owned Fox International Channels (FIC) as vice-president of affiliate sales and commercial come 9 December.
He will be responsible for FIC’s sales and channel development of new markets across the region, with emphasis on newly emerging areas. Rahul will also be developing FIC’s sales strategy for commercial establishments such as hotels and other out-of-home opportunities.
In addition, Rahul will focus on the international distribution beyond APAC and the Middle East of FIC’s suite of Chinese channels, which includes SCM, the network’s powerhouse Chinese movies channel. This emphasis underscores FIC’s commitment to the ambitious goal of promoting Chinese-language content beyond Asia and taking the SCM brand global.
Rahul brings over 17 years of leadership experience in various roles in Asia’s TV industry. Prior to joining FIC, he spent 10 years as the head of affiliate sales and network distribution at NDTV, one of India’s leading news networks. Prior to that he held the role of executive director of affiliate sales for south Asia at Turner Broadcasting and was part of the initial core team which established the New Delhi office.
Says Rahul: “It’s a real honour to join a network with such a strong commitment to building great partnerships with affiliates. I look forward to expanding FIC’s distribution network and working closely with existing and new platform partners to build the business together.”
He will be reporting in to executive vice-president of affiliate partnerships and syndication for Asia Pacific and the middle east.
Giving company to Rahul as a new joinee at FIC is Helena Coe who hopped on board at FIC on 18 November as vice-president of syndication based out of Hong Kong.
Helena has been given the task of working with channel and business development teams, as well as country managers to establish region-wide syndication policies and drive the distribution of FIC Asia’s sports, factual and entertainment content rights to multiple platforms. She joins FIC from sports rights marketing agency Sportfive International, where she held the position of managing director of the Hong Kong office, leading activities for Sportfive’s TV rights in Hong Kong, Japan and Korea, and digital rights across Asia Pacific. Helena was also previously vice president of digital media, Asia Pacific at IMG Media.
“Both Helena and Rahul bring a great wealth of experience to FOX International Channels and we are very pleased to welcome them on board,” said Alex Lambeek. “Their appointments serve to demonstrate our commitment to work closely with our affiliate partners to further FIC’s presence across Asia Pacific and the middle east.”
News Broadcasting
Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
