iWorld
Feel the action and the thrill on #WeekendBingeonMX
MUMBAI: 1,50,000 hrs of content, multiple formats and spread across 10 regional languages – MX Player boasts one of the biggest online streaming libraries of the country. With an answer to every entertainment need of the discerning viewer, the platform is all set to regale you with 2 intense web series – action drama Madhuri Talkies and psychological thriller Damaged 2. This #WeekendBingeonMX – feel the action and the thrill as Damaged 2 brings forth twisted secrets that shatter myths while Madhuri Talkies is a hard-hitting revenge drama that will make you believe in the power of an individual.
MX Original Series ‘Madhuri Talkies’ is a neo-noir set in the heartlands of Benares, where crimes against women and political tyranny rule the roost. Starring TV actors Sagar Wahi and Aishwarya Sharma in the lead, the series traces the journey of a man’s thirst for avenging his true love who was brutally violated by a gang of political aides. Madhuri Talkies has its share of cliffhangers and is perfect for action buffs who seek a rush of adrenaline. The series is produced for Applause Entertainment by Elio Motion Pictures, co-produced by Arvind Babbal Productions and directed by Arvind Babbal that will go live on MX Player – starting 17th January, 2020.
Damaged 2 is psychological thriller revolving around the lives of Gauri Batra (Hina Khan) and Akash Batra (Adhyayan Suman) who run a homestay together. While all may seem idyllic in their beautiful guest house, things begin to unravel when a little girl visiting the homestay goes missing. As the prime suspects, Gauri and Akash’s twisted life comes under the scanner and their secrets soon become public.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
