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Fast friends Bigbasket and RCB team up for a 10-minute delivery innings
MUMBAI: 10 minutes, andre? Bigbasket. That’s the punchy hook powering a fresh partnership between India’s favourite grocer and Bengaluru’s beloved IPL franchise. In a pitch-perfect move, Bigbasket, a Tata enterprise, has teamed up with Royal Challengers Bengaluru (RCB) as the official quick commerce partner for the 2025 Indian Premier League season.
This isn’t just about bats and bags of groceries, it’s a collaboration that blends Bengaluru’s cultural vibe with the shared values of speed, trust, and local pride. Bigbasket’s lightning-fast 10-minute delivery promise and RCB’s electrifying fanbase are coming together in a campaign that feels as local as filter coffee on a rainy Bengaluru morning.
To mark the association, bigbasket launched a hyperlocal digital campaign starring none other than Virat Kohli, joined by his RCB squad, engaging in a spirited Kannada wordplay around “andre” (meaning “means”). Whether it’s “Chilling, andre?” (Cubbon Park) or “10 minutes, andre?” (Bigbasket), the ad culminates with comedian Danish Sait, in his Mr. Nags avatar, dressed as a bigbasket delivery partner, stealing the show with a cheeky wink to city life. The campaign has already racked up 9.5 million organic views on Instagram, with cricket legends AB de Villiers, Chris Gayle, and Dinesh Karthik also joining the digital huddle.
Speaking about this, Bigbasket co-founder & CEO Hari Menon said, “RCB isn’t just a team, it’s a symbol of Bengaluru’s energy, diversity, and resilience. At bigbasket, we see ourselves as a reflection of the same spirit, with our focus on speed, trust, and customer delight. This partnership is a natural extension of our commitment to serving Bengaluru, both on and off the pitch.”
This IPL season, fans can expect a strong digital presence from bigbasket across RCB’s platforms, complete with behind-the-scenes content, interactive experiences, and on-ground activations like a “Selfie Kiosk” at stadiums, allowing fans to virtually click pics with their cricketing idols.
Backed by a 10-minute delivery service across 25 plus cities, with over 5,000 plus daily essentials on offer, bigbasket’s quick commerce model is batting for convenience and local love. The RCB association amplifies that brand promise bringing fans a seamless blend of cricket, culture, and consumer delight, all in the time it takes to order a quick snack during an over break.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
