GECs
‘Fame Gurukul’ notches an all time high TVR
MUMBAI: The ups and downs in the lives of the Fame Gurukul contestants have a direct relation to the shows’ TVRs or so it was proved when last week, Arijeet was voted out from the Gurukul thus downing participants to the final four.
The episode, which was aired on 23 September garnered TVRs of 4.8 in the C&S 4+ Hindi speaking markets according to Tam data. The earlier high the show had got was of 4.4 TVRs in the week ending 9 September.
Also, the close to 47 million viewers (All India markets) and 40 million (Hindi Speaking markets) have been hooked on to Fame Gurukul. The channel claims that it has received more than 33 million votes from viewers till date.
Speaking to Indiantelevision.com, Sony Entertainment Television India business head and executive vice president Tarun Katial said, “We have a lot of faith in this brand and it has mananged to create a complete new time band for Sony at 8.30 pm. In the last three years, no other show in this time band 
has managed to deliver like Fame Gurukul. Sony has seen a 200 – 300 per cent growth in the 8.30 pm band since Fame Gurukul’s launch.”
The show will come to an end in October. Two out of the four contestants – Arpita, Rex, Rooprekha and Qazi – will be fighting out to notch the ‘Fame Jodi’ title. Next month, the channel plans to build up more hype around the characters and the show.
“Now the ur
gency to favour the participants is extremely strong among viewers. Arijeet’s exit from Fame Gurukul last week was what got more viewers hooked and as the show reaches its last leg we expect even more participation from the audience,” Katial said.
Fame Gurukul has also seen a phenomenal growth across all market strata. According to Tam data, in the Hindi speaking markets the Monday -Thursday episodes of the show has garnered average TVRs of 3.6 per cent in week 39 as compared to 1.4 per cent when the show was launched (week 27), which is a growth of almost 157 per cent.
On the other hand, the Friday episodes, which got average TVRs of 3 per cent in week 29 has now registered a 60 per cent growth with average TVRs of 4.8 per cen
t in week 39 according to Tam data. Fame Gurukul also has universal appeal across all demographics.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
