iWorld
Facebook invites entries for FB Awards; small businesses to get special attention
NEW DELHI: Facebook today invited entries for the fifth year for the best creative work being shared on its platform.
More businesses are using Facebook and Instagram to connect with audiences and tell stories than ever before and the FB Awards showcase the power of Facebook and Instagram as creative canvases.
The 2015 FB Awards represented the biggest and most inspiring creative collection yet. Facebook reviewed over 2,700 submissions from 160 countries that offered a snapshot of the state of creativity and innovation across Facebook, Instagram and the entire industry.
With so many countries outside the United States submitting their work for the 2015 Awards, it was clear that the awards would have to be internationalised this year, a Facebook statement said. For the first time ever, the entry and judging process will be entirely mobile.
Apart from internationalising the Awards Programme, all countries will now have the ability to be recognised for great work within their region, with local creative executives from each region as judges at the Regional Voting Events.
The Regional awards being give are Best of APAC, Best of EMEA, Best of LATAM and Best of NA.
The top winners from each Regional Voting Events will move to the Global Judging Event. The judging process is in three rounds this year due to the volume of entrants.
In April, members of the Facebook Creative Shop will review the submissions and announce those moving on to the Regional Voting Events. In May, the Regional Voting Events take place and Best of APAC, LATAM, NA, and EMEA are selected; and in June the top winners of each Regional Voting Events will move to the Global Judging Event in NYC, where Global Creative Council will select the best campaigns in each category.
For the first time ever, the FB Awards will recognise small business advertisers who have earned effective, eye-opening results. Winners of this category will also receive FB Ad Credits.
The awards will recognise more aspects of creative excellence in marketing and effective business results and the best use of Facebook family of brands. In addition, awards will be given to the most creative, original and well-executed Facebook and/or Instagram campaign concepts. Innovation in the small business category awards will be given to those who successfully captured the attention of local audiences and gained results with creative thinking on Facebook and Instagram. The Social for Good award will go to charitable/non-profit organisation campaigns that creatively and successfully raise awareness and drive positive social change using Facebook or Instagram, while the Integrated award will go to campaigns that creatively use Facebook as part of a larger, overall media mix.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
