Facebook hires its first CMO ever

MUMBAI: Facebook has hired Gary Briggs as its first chief marketing officer; most recently Briggs was an adviser to the head of Google (Motorola Mobility) division.

Facebook VP and CMO Gary Briggs

Briggs is officially replacing VP-product marketing Eric Antonow who used to handle company’s marketing efforts since last two years and now he will work with Facebook head of consumer marketing Rebecca Van Dyck.

Briggs will be responsible for product marketing, platform marketing and events, communication design, brand marketing and content strategy for Facebook.

In his earlier stints, Briggs was a CEO of Plastic Jungle (a gift company); he has also worked for EBay, PayPal and PepsiCo.

In a statement given to adage, Briggs said “Facebook isn’t just a company. For more than a billion people, it’s their connection to the friends and things they care about most. Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started.”