e-commerce
FabFurnish.com appoints Nimit Kumar as CTO
MUMBAI: FabFurnish.com has appointed Nimit Kumar as the chief technology officer (CTO) of the company.
With over a decade of experience in enterprise technology products and hands-on knowledge of engineering and sales, Kumar will be responsible for leading technology innovation and expanding company’s service and product portfolio to support key industry trends.
An IIT-Kanpur graduate, Kumar was the founder & CEO of uniRow Inc, a training cloud company.
“We are quite excited to have Nimit on board. He brings in an expertise, which is quite diverse and has worked across various industries. His understanding of technology and the market is one of the best in the industry which is going to be a great asset for us. As we desire to grow at an accelerated pace, his thought process will surely give strategic direction to individual functions. We are sure Nimit will help us in evolving our mobile technology for seamless discovery of content and hyperlocal products,” said FabFurnish.com co-founder Ashish Garg.
Kumar added, “FabFurnish.com is a high-growth company and am thrilled to be part of the team. It’s an exciting time for the e-commerce industry in India. FabFurnish.com is taking a fresh approach beyond the typical discounting models common in the industry and building tech-enabled products and services that will allow a large offline market to transition to the online world. I look forward to this journey and play a key role in strengthening relationships with strategic partners.”
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
