iWorld
Excitel and OTTplay launch southern OTT pack at affordable price
Mumbai: Excitel home internet startup has introduced the ‘Southern OTT Pack’ for modern entertainment enthusiasts in key southern cities like Bangalore, Hyderabad, Mangalore, Guntur, Vijayawada, etc. In response to the surging global demand for high-speed internet coupled with diverse entertainment choices, this plan offers speeds up to 400 Mbps, 17 premium OTT, and a variety of more than 300 live TV channels, including Aha, SunNXT, RAJ Digital TV, ETV, NammaFlix in partnership with OTTplay.
At an affordable price starting at just Rs 599/month for a 12-month subscription. This is an internet plan featuring content from major southern cities and languages, including Bangalore, Hyderabad, Mangalore, Guntur, Vijayawada, and more.
On the launch of this plan, Varun Pasricha COO Excitel commented, “At Excitel, we’ve been at the forefront of redefining home entertainment. Today, we are thrilled to present India’s first South Plan, tailored for the rich tapestry of languages and cultures in regions like Tamil Nadu, Andhra Pradesh, Karnataka, and more. In response to the evolving landscape of home broadband and Cable TV, we’re putting an end to the era of restrictive DTH subscriptions and costly add-ons.
Our new OTT Pack, starting at an affordable Rs 599/month for 12 months, not only offers affordable, high-quality viewing but also revolutionises user experience. By integrating over 17 OTT platforms into one seamless OTTplay app, we eliminate the hassle of multiple subscriptions and interfaces. Users can now enjoy a library of over more than 50,000 titles and shows with a single sign-on.
Further, OTTplay’s cutting-edge AI technology enhances the viewing experience by analysing user preferences and viewing history. This results in personalised, cross-platform content recommendations, transforming the way our users discover and enjoy entertainment.
Excitel and OTTplay Premium, AI-powered streaming platforms have joined forces with a shared vision to revolutionise home entertainment. This partnership aims to upgrade the experience as you navigate through your preferred shows, movies, and live TV—all consolidated into one dynamic and comprehensive package.
OTTplay CEO and co-founder Avinash Mudaliar expressed his excitement about this partnership, saying, “This partnership is a watershed moment for Indian entertainment. With Excitel’s lightning-fast internet and OTTplay’s AI-powered recommendations, we’re creating a personalised content universe that redefines how viewers experience entertainment.”
Excitel is actively collaborating on an exciting initiative to introduce a comprehensive north Plan, aiming to broaden its services. This expansion goes beyond just incorporating OTT apps, as Excitel plans to include a variety of regional northern apps. This strategic step reflects Excitel’s commitment to delivering diverse and region-specific content, ensuring that subscribers nationwide can enjoy a rich selection of entertainment.
iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
