GECs
Etc’s ‘Taraana’ music to male ears
MUMBAI: Taraana, the musical show on ETC, which airs old songs back to back, is attracting more male viewers, claims the channel.
Taraana is a daily musical show that airs at 3:30 pm from Monday to Saturday.
The channel, quoting TAM data, claims that between 5 June and 11 June, 15 to 35 year old males (Hindi speaking C&S markets) gave Taraana a TVR of 0.3, the third position among music channels.
The show is the pot-purée of hits from the fifties, sixties and seventies songs. This is back-to-back compilation of up beat tracks down the three decades.
The show regularly plays songs sung by “golden oldies” like Geeta Dutt, Lata Mangeshkar, Asha Bhonsale, Suraiya, Noorjehan, Manna Dey, Mukesh, Kishore Kumar, Mohammad Rafi and many others at their vocal best .
ETC has music dominating more than 98 per cent of its programming content.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
