News Broadcasting
etc’s ‘Kahani Kismat Ki’ set for 1000th show
MUMBAI: Indian television viewers definitely have a penchant for fortune telling sessions! Billed as the complete show on astrology, etc’s Kahani Kismat Ki is completing a marathon run of 1,000 episodes on 10 December 2002.
Kahani Kismat Ki has earned the distinction of being ‘the most watched’ and ‘the longest running astrological show’ on any satellite channel, an official release says.
Yielding to the viewers’ demand, Kahani Kismat Ki had to be changed its duration from a 15-minute show to a half an hour show within three months of its launch. After almost three years of continuous telecast, the show is still the top-ranking programme amongst all the music channels, the release says.
Quoting TAM data, etc says that Kahani Kismat Ki delivered TVR of 0.4 during the week 10 beginning 11 November, compared to 0.34 for MTV’s Non Stop Hits’, 0.23 for Channel [V]’s Back 2 Back and 0.14 for B4U’s Full Volume.
In an effort to make the programme more interactive, etc also incorporated SMS facility in this show. Viewers can type the code ‘ETCKISMET’ in the message box of a mobile phone; write their answers to the question asked during the show and send it to number ‘303’. This enables them to participate in the show and win prizes.
The channel attributes the popularity of Kahani Kismat Ki to the fact that it is not based on any particular religion. Show presenter Arya Guru Bhagwan Das talks about the importance of spirituality and many festivals of several religions. According to him, astrology is a science and should be treated with the same respect.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
