GECs
ETC Punjabi to enter Australia & New Zealand this fiscal
MUMBAI: Zee Telefilms is planning to launch its regional channel ETC Punjabi in Australia and New Zealand by the end of this financial year.
“We are finalising plans for ETC Punjabi to enter Australia and New Zealand. We expect to launch within the next three months,” says Essel Group chief executive officer of corporate strategy and finance Rajiv Garg who is also the managing director of ETC Networks.
Also to launch in the last quarter of this fiscal is Khalsa World, the third Punjabi language channel from the Zee stable. “Khalsa is set for a February launch,” says Garg. Zee already owns and operates ETC Punjabi and Zee Punjabi channels.
The dedicated 24-hour religious channel will telecast live Gurbani from the Golden Temple. It will also have regular programmes like Katha, Kirtan, Kavi Darbars and discourses. The programming will include documentaries on Sikh saints.
Zee’s customised channel for Astro, Malaysia’s multi-channel pay TV operator, will be commercially launched on 20 January. The launch in Malaysia will happen in April-May, says Garg. “We are creating customised channels in some select markets like the Middle East to augment our international revenues. We are tapping the South East Asian market through an arrangement with Astro,” he adds.
Aimed at Indonesian, Malaysian and Brunei audiences, the channel’s content will be sourced from Zee TV, Zee Cinema, Zee Music and Trendz. It will be localised with Bahasa Indonesia dubbing and Bahasa Melayu subtitling, to reflect the different language, lifestyle and viewing habits of the audiences in the three countries.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
