News Broadcasting
etc claims to be the best for swadeshi music
MUMABAI: etc is up in arms. The music channel claims that with its innovative programming and an all-new Bollywood centric approach, it has turned into the market leader.
Quoting a TAM data, etc claims that a channel rooted to its Indian origin, like itself, can only win the hearts of Indians. A company release says that according to TAM figures for the six weeks (week 38 to week 43) from 14 September 14, 2003 to 25 October 25, 2003 in all India C&S homes 15+ SEC ABC, etc is the No.1 music channel. While etc enjoys channel share of 34 per cent, MTV claims 15 per cent ZEE Music 18 per cent, Channel [V] 18 per cent and B4U 15 per cent, in the Hindi speaking market.
According to the release, etc could only claim the position since it is a spirited and daringly experimental channel with a wholesome approach, is showcasing music in its all the avatars to entertain its viewers.
And what makes it ‘sarvottam, sarvashreshta aur swadeshi,’ is its line up of programmes like film based shows Chit Chaat, Taaza Maal, Bollywood, On Air, Music This Week, Awaaz and Bollywood Birthmarks, show created to commemorate movie stars’ birthdays Main Amitabh Bachchan Banna Chahta Hoon and Shahrukh Unlimited were such special shows.
That apart, etc organizes live events of the Swadeshi AKA Indian bands like Remo, Vikas Bhalla, Bali Brahmbhatt, Xenia Ali, Vaishali Samant, Dr L Subramaniam and Devang Patel. Besides the music based programmes, etc, in a bid to connect with the regional audience, has come up with programmes like ETC Pathshala and Its My Pasand.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
