News Broadcasting
etc claims to be the best for swadeshi music
MUMABAI: etc is up in arms. The music channel claims that with its innovative programming and an all-new Bollywood centric approach, it has turned into the market leader.
Quoting a TAM data, etc claims that a channel rooted to its Indian origin, like itself, can only win the hearts of Indians. A company release says that according to TAM figures for the six weeks (week 38 to week 43) from 14 September 14, 2003 to 25 October 25, 2003 in all India C&S homes 15+ SEC ABC, etc is the No.1 music channel. While etc enjoys channel share of 34 per cent, MTV claims 15 per cent ZEE Music 18 per cent, Channel [V] 18 per cent and B4U 15 per cent, in the Hindi speaking market.
According to the release, etc could only claim the position since it is a spirited and daringly experimental channel with a wholesome approach, is showcasing music in its all the avatars to entertain its viewers.
And what makes it ‘sarvottam, sarvashreshta aur swadeshi,’ is its line up of programmes like film based shows Chit Chaat, Taaza Maal, Bollywood, On Air, Music This Week, Awaaz and Bollywood Birthmarks, show created to commemorate movie stars’ birthdays Main Amitabh Bachchan Banna Chahta Hoon and Shahrukh Unlimited were such special shows.
That apart, etc organizes live events of the Swadeshi AKA Indian bands like Remo, Vikas Bhalla, Bali Brahmbhatt, Xenia Ali, Vaishali Samant, Dr L Subramaniam and Devang Patel. Besides the music based programmes, etc, in a bid to connect with the regional audience, has come up with programmes like ETC Pathshala and Its My Pasand.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
