News Broadcasting
ESPN STAR Sports strikes gold at Taiwan Advertising Awards
After winning three medals at Taiwan’s 4A Advertising Awards in April, ESPN STAR Sports has gone one better at the prestigious China Times Advertising Awards. Its agency, Batey Ads, collected three gold and two bronze medals for work on behalf of Asia’s largest sports broadcaster.
The campaign, for ESS’ NBA Finals 2001 programming, won gold medals in the Best Newspaper Ad, Best Poster and Best Print Ad of the Year categories. In addition, its CGU Asian Bowling Tour campaign won bronze in the Best Newspaper Ad and Best Poster categories, a company release says.
Batey Ads Taiwan, who worked with the ESS Taiwan Marketing team to create these prize-winning ads has been the appointed agency for ESS for the past year.
Maggie Chang, General Manager of ESPN STAR Sports Taiwan office says: “These awards are a strong indicator of the depth of ESS’ ability to promote and manage not only its own brands, but those of its rights holders, such as the NBA. “
This is the third time ESPN’s ads have won at Taiwan’s most prestigious advertising awards. In 1998, ESPN’s “No Sports, No Life” campaign won the gold medal in the Best Corporate Image Ad in the China Times Advertising Awards. In April this year, ESPN’s CGU-Asian Bowling Tour campaign was awarded two silver and one bronze medal at Taiwan’s 4A Advertising Awards.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
