iWorld
ErosNow to showcase SET and Sab TV shows
MUMBAI: Eros International Media’s on-demand entertainment portal ErosNow has added shows from Sony Entertainment Television (SET) and Sab to its catalogue. The content will be available to members at no extra subscription costs.
Since most of the shows are currently on-air, archived content will be made available on the platform as well. Shows like CID, Taarak Mehat Ka Ooltah Chasmah and Balveer will be made available to subscribers on the platform.
ErosNow CEO Rishika Lulla Singh said, “We are very excited to have partnered with one of India’s leading entertainment player Sony for providing premium television content on ErosNow platform. This strengthens our library with prime television programming from Sony and Sab and helps deliver our subscribers with wide range of soaps, serials and reality shows. With this, we are offering extensive content from four leading entertainment channels and are confident this content will be enjoyed worldwide on ErosNow.”
Multi Screen Media EVP & head digital business Uday Sodhi added, “We’re always looking to associate with leading entertainment portals to syndicate our content and expand our audience base. Digital syndication is a key focus for us and it’s important for us that we work with established and quality players in this space and from that perspective, ErosNow was a perfect fit.”
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
