iWorld
Archita Jasani joins Jojo app as VP – strategic growth & partnerships
MUMBAI: In a major move within the OTT industry, Archita Jasani has been appointed as vice president – strategic growth & partnerships at Jojo App, a leading platform dedicated to premium Gujarati content. Known for her expertise in media, content strategy, and OTT growth, Jasani brings her vast industry experience to help steer Jojo App toward a dynamic and expansive future.
Expressing her excitement, Jasani stated via Linkedin, “Jojo OTT App is reshaping the entertainment landscape for the Gujarati-speaking community, and I am thrilled to be part of this journey. The opportunity to collaborate with such a talented team and contribute to making Gujarati content more accessible, engaging, and globally relevant is truly inspiring.”
With Jasani’s appointment, the company aims to further drive strategic expansion, forge impactful partnerships, and explore innovative opportunities to elevate the platform’s offerings and reach a broader global audience. She also aims to collaborate with industry leaders, content creators, and partners to build a platform that fosters a deep appreciation for Gujarati culture and storytelling.
Jasani’s career is a rollercoaster of media milestones. She kicked off in 2003 at Aditya Birla Sun Life Insurance before diving headfirst into the world of entertainment. From Hungama, Times Group, and Eros Now, she mastered strategy, distribution, and partnerships with a knack for innovation.
At V Hunt Digital Media, she put Chana Jor OTT on the Gen Z map, ensuring their binge needs were met. Now, with 20+ years of experience, she’s got the strategy, the vision, and the hustle to push Jojo App into uncharted success.
As she embarks on this exciting new chapter, Jasani extended her gratitude, saying, “Thank you to everyone who has supported me throughout my journey. Here’s to new beginnings and exciting times ahead!”
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
