iWorld
Eros Now partners with CashKaro
KOLKATA: Eros Now announced a strategic partnership with one of India’s largest Cashback and Coupon sites, CashKaro.com on Wednesday. The association allows CashKaro users to benefit from a special discount offer on Eros Now’s annual subscription and provide access to Eros Now’s massive content catalogue to a wider audience across the country.
Eros Now’s continuing commitment to offer convenient payment gateways for consumers has led to the partnership with CashKaro, which will provide additional value to its massive customer base along with the special discount. Importantly, the inclusion of Eros Now also builds CashKaro’s entertainment catalogue which currently offers services across categories including fashion, beauty, personal care and electronic devices among others.
As the online video consumption market continues to grow rapidly, offering Eros Now’s massive content catalogue including 12,000 plus movie titles, original shows, music, short format content Quickie and more with a discount offer, enhances CashKaro’s offerings. Subscribing to Eros Now via CashKaro enables users to avail special discount offers on the annual subscription.
Commenting on the association, Eros Now CEO Ali Hussein said, “Today’s consumers are increasingly adopting digital mediums to meet their demands and we at Eros Now have been catering to their choices with clutter-breaking initiatives. The strategic deal with CashKaro further builds excitement amongst movie buffs, original show followers and music lovers to access the best of online entertainment by subscribing to Eros Now.”
CashKaro co-founder Swati Bhargava added, “Eros Now’s massive content library, paired with the convenience of digital payment and discount offers, will certainly fulfill the growing demand of users for OTT content. This partnership enables us to further widen our service catalogue and offer greater volume and variety to our users, in the OTT entertainment category. CashKaro always stands true to its mission statement #YouGetMore Hamesha and this collaboration with Eros Now helps us do just that.”
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
