iWorld
Eros Now partners Paytm, Mobikwik & Freecharge
MUMBAI: Eros International pls, a leading global company in the Indian film entertainment industry, announced that Eros Now, its cutting-edge digital over-the-top (OTT) platform, has entered into multiple significant partnerships in India with three major electronic payment platforms — Paytm, Mobikwik and Snapdeal-owned Freecharge — who are the forerunners in the online payment industry in India.
Eros Now, with 55 million registered users worldwide, is Eros International plc’s leading on-demand Bollywood entertainment network, on most Internet-connected screen including mobile, web, and TV.
Paytm, one of India’s largest electronic payment platform, has seen over five-fold rise in active users post demonetization at over 150 million users. Mobikwik, the Gurgaon-based company, has recorded a user base of 40 million with a growth of 40% in their daily app downloads and Freecharge, a Bangalore-based company, has been witnessing a steady growth of 15% in their monthly transactions with over 50 million users. Eros Now has tied up with these leading online payment platforms for easier and effortless transactions for its users.
Commenting on the associations, Eros Digital Rishika CEO Rishika Lulla Singh said, “With the recent demonetization move in India, the online payment industry has seen a surge and we see that as beneficial for our world class OTT platform Eros Now as more of our users now can use any of the leading Indian e-wallet service providers such Paytm, MobiKwik or Freecharge to subscribe to Eros Now’s massive library of premium content and other unique features. I am excited about our exponential growth and confident we will continue to establish leadership position with first mover advantage.”
Eros Now offers the widest library of films, music, premium television and regional content for packages of Rs 49.00 and Rs 99.00 per month in India.
Eros International pls is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media.
Also Read:
http://www.indiantelevision.com/iworld/over-the-top-services/global-ott-may-expand-at-145-per-cent-cagr-170117
http://www.indiantelevision.com/iworld/over-the-top-services/ott/vod-disrupted-traditional-appointment-viewing-in-india-spuuls-subin-subaiah-170116
http://www.indiantelevision.com/iworld/video-on-demand/netflix-facilitates-downloads-on-android-memory-cards-170127
http://www.indiantelevision.com/iworld/over-the-top-services/indian-digital-industry-to-be-worth-rs-20k-cr-by-20-ey-report-170114
Gaming
Roblox appoints Sunil Rao as India managing director to drive growth
Former AWS leader to lead creator ecosystem, partnerships and local strategy
MUMBAI: Roblox has appointed Sunil Rao as managing director for India, as the company looks to deepen its footprint in one of its fastest-growing markets.
Rao, who will join in May, will serve as the senior-most representative for Roblox in India, leading local strategy, partnerships and day-to-day operations. His mandate includes strengthening the platform’s presence, supporting the creator ecosystem and aligning India’s market needs with global priorities.
A key focus area will be nurturing India’s growing community of developers and creators, enabling local studios to leverage Roblox’s tools for scaling and monetisation. Globally, the platform’s creator community earned over $1.5 billion in 2025, underlining the economic potential of user-generated content ecosystems.
“Roblox is at the forefront of enabling a new generation of creators and games. India’s scale, creativity, and entrepreneurial energy present a massive opportunity,” said Rao. “I’m excited to build a vibrant and inclusive ecosystem that empowers developers and creators across the country. Ensuring child safety and aligning closely with India’s regulatory framework will be among my top priorities.”
Welcoming the appointment, Roblox vice president international Zhen Fang said India represents a high-potential market for the company. “Sunil brings deep expertise in building operations across diverse markets, and his passion for community-centric platforms makes him the ideal leader to drive our next chapter of growth in the country.”
Rao brings over two decades of experience across technology platforms, venture capital and developer ecosystems. He was previously part of the leadership team at Amazon Web Services, where he led strategy and corporate business development across Asia-Pacific and Japan. He also served as a partner at Lightspeed Venture Partners, working closely with startups and founders.
Earlier in his career, Rao played a key role in building developer ecosystems at Symbian, Nokia and Google, contributing to the growth of major mobile and internet platforms.
With India’s large youth population and rapidly evolving digital landscape, Roblox’s latest leadership move signals a sharper focus on long-term growth, local relevance and creator-led innovation in the market.
