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Eros Now forges advertising partnership with ‘Quantico’

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MUMBAI: Eros International and International Media Distribution (IMD) have inked an advertising partnership for Priyanka Chopra’s upcoming US television series Quantico. Chopra will make her American television debut as Alex Parrish on the series, which will begin airing in the US on ABC from 27 September.

 

The OTT platform Eros Now will showcase an entire line-up of Chopra’s films in celebration of Quantico’s premiere. Through a special advertising agreement, ABC will feature Quantico promotional spots before each of Chopra’s films on Eros Now On Demand from 4 September to 29 October to drive tune-in for the new FBI series.  

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“We are excited to bring Priyanka Chopra’s collection of Eros films to television viewers around the world in celebration of her historical crossover from Bollywood to Hollywood. We, along with the thousands of proud South Asian families in the US, are anxious to support an Indian actor in a lead role on a television show airing on a mainstream US network. This is truly momentous and we are delighted to curate a collection of Eros titles to honor the occasion,” said Eros International president Ken Naz.

 

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Sneak peeks and behind-the-scenes footage from Quantico will be available to watch in addition to Bollywood films featuring the star. 

 

The movies starring Chopra that will be showcased on Eros Now On Demand are God Tussi Great Ho, Teri Meri Kahaani, Agneepath, Mary Kom, Shootout at Wadala, Anjaana Anjaani, Krrish, Krrish 3, Salaam-E-Ishq and Ra.One.

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All titles on Eros Now On Demand are in Hindi and subtitled in English.

 

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To access the special collection of Priyanka Chopra Bollywood films on Comcast, customers can go to On Demand > Premium Channels > Eros Now > Priyanka Showcase. For other operators, customers can consult the On Demand menu.

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iWorld

Tips Music CEO Hari Nair to step down

Girish Taurani and Sushant Dalmia to jointly steer the company as the hunt for a new chief begins

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MUMBAI: A leadership shuffle is under way at Tips Music. Hari Nair, the company’s chief executive, will step down on April 30 as the music label begins the search for a successor.

The company said Girish Taurani, executive director, and Sushant Dalmia, chief financial officer, will jointly oversee operations during the transition while the board identifies a permanent replacement.

Nair joined Tips Music in 2023 and set about reshaping the veteran music label into a more digital, data-led enterprise. During his tenure, the company secured licensing and partnership deals with global platforms including Sony Music Publishing and TikTok, while renewing agreements with Warner Music Group.

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Drawing on earlier experience in technology and entertainment, including a stint at ByteDance, Nair pushed the organisation towards a performance-driven culture. He built a brand partnerships division and introduced proprietary software systems aimed at strengthening digital distribution and data capabilities.

Kumar Taurani, chairman and managing director, credited Nair with embedding a data-led culture within the company and driving revenue growth in line with shareholder commitments.

In his resignation note, Nair said that after helping transition the label into a modern, digitally focused and process-driven organisation, the time had come to pursue his next leadership challenge.

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The leadership change comes as the broader Tips Films group shows signs of financial stabilisation. In the third quarter of FY26 the company reported a net loss of Rs 2.86 crore, narrowing sharply from Rs 14.2 crore in the previous quarter. For the nine months ended December, losses stood at Rs 12.37 crore.

Yet revenue told a more volatile story. Income from operations slid to Rs 4 crore in Q3 FY26 from Rs 56 crore in the preceding quarter, taking total operating income to Rs 4.56 crore.

For a company built on a catalogue of more than 34,000 tracks and decades of Bollywood hits, the next chief will inherit both a digital engine and a volatile music market. The playlist may be familiar, but the next act at Tips Music is only just beginning.

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