iWorld
Eros Now forges advertising partnership with ‘Quantico’
MUMBAI: Eros International and International Media Distribution (IMD) have inked an advertising partnership for Priyanka Chopra’s upcoming US television series Quantico. Chopra will make her American television debut as Alex Parrish on the series, which will begin airing in the US on ABC from 27 September.
The OTT platform Eros Now will showcase an entire line-up of Chopra’s films in celebration of Quantico’s premiere. Through a special advertising agreement, ABC will feature Quantico promotional spots before each of Chopra’s films on Eros Now On Demand from 4 September to 29 October to drive tune-in for the new FBI series.
“We are excited to bring Priyanka Chopra’s collection of Eros films to television viewers around the world in celebration of her historical crossover from Bollywood to Hollywood. We, along with the thousands of proud South Asian families in the US, are anxious to support an Indian actor in a lead role on a television show airing on a mainstream US network. This is truly momentous and we are delighted to curate a collection of Eros titles to honor the occasion,” said Eros International president Ken Naz.
Sneak peeks and behind-the-scenes footage from Quantico will be available to watch in addition to Bollywood films featuring the star.
The movies starring Chopra that will be showcased on Eros Now On Demand are God Tussi Great Ho, Teri Meri Kahaani, Agneepath, Mary Kom, Shootout at Wadala, Anjaana Anjaani, Krrish, Krrish 3, Salaam-E-Ishq and Ra.One.
All titles on Eros Now On Demand are in Hindi and subtitled in English.
To access the special collection of Priyanka Chopra Bollywood films on Comcast, customers can go to On Demand > Premium Channels > Eros Now > Priyanka Showcase. For other operators, customers can consult the On Demand menu.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
