Ad Campaigns
Zomato’s ‘Fuel Your Hustle’ campaign serves a hot tribute to India’s silent strivers
MUMBAI: Zomato is dishing out a power-packed ode to perseverance with its latest campaign, ‘Fuel Your Hustle’, starring a heavyweight cast of Indian icons: Shah Rukh Khan, Mary Kom, AR Rahman, and Jasprit Bumrah.
The emotionally charged campaign spotlights the sweat behind the stardom, tracing each personality’s journey through rare archival footage — some of it never seen before — and gritty behind-the-scenes moments from iconic matches, studios, and film sets. The film is underscored by a stirring track from Kalmi (Nikhil Kalimireddy), the voice behind the viral anthem “Big Dawgs”.
In a world chasing instant wins, ‘Fuel Your Hustle’ flips the script. It’s a celebration of those long, unglamorous hours of hustle — whether it’s SRK’s early theatre days, Mary Kom’s fight against the odds as a mother and champion, Rahman’s studio grind, or Bumrah’s rise from the nets to global cricketing glory.
This isn’t an ad. It’s a belief in effort over everything else.
Every day, millions of Indians tap ‘Place Order’ on @zomato in between their routines, responsibilities and dreams. Some are building startups. Some are raising kids. Some are taking a break.
Different stories, one… pic.twitter.com/ObZ0XWJ7o8
— Deepinder Goyal (@deepigoyal) July 15, 2025
Commenting on the campaign, Zomato marketing Sahibjeet Singh Sawhney said, “This campaign is for a new generation of doers, a reminder that even the stars they look up to started small, stumbled, and kept going. It’s a cheer for the millions of Indians building something, following dreams, caring for loved ones and for themselves, even when it’s hard and no one’s clapping.”
“We’re rooting for those chasing what they care deeply about and showing up for it consistently. Food is just their fuel and we’re glad to be a small part of their journey,” he added.
Posted by Deepinder Goyal, Zomato’s CEO, and live across YouTube, Instagram, and outdoor touchpoints, the campaign rolls out as a full-throttle 360-degree blitz across digital, print, and social media.
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
