iWorld
Eros Now Channel live on Wasu Media for Chinese users
MUMBAI: Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE: EROS) (“Eros” or “the Company”), a global Indian Entertainment Company, in 2019 had announced a partnership with Wasu Media, a major cable television, broadband network OTT and IPTV service provider in China. Eros Now is pleased to reveal that the service is now live on Wasu Media in China and able to deliver Bollywood and digital original series to the Chinese viewers.
Eros Now further cements its position as a pioneer as it is the only Indian OTT player which will have live services for Video on Demand in China, including on Wasu Media and iQiyi.
Wasu Media, which has a strong base in the country, reaches 125 million users via its Cable TV, OTT and IPTV distribution network to more than 100 cities in China is now providing Eros Now a platform to further expand its subscriber base. The partnership will enable Wasu Media to provide Bollywood content as a SVOD service to Chinese viewers and further enhance the demand that Bollywood content has seen in China over the last few years.
There is a massive cultural overlap in the viewing behaviour of Chinese audiences with that of South Asian audiences. This has been demonstrated by the success of movies like Dangal, Bajrangi Bhaijaan and Andhadhun released in China over the last few years with significant success at the Chinese box office. The trend now has escalated to digital platforms with Eros Now at the forefront with this transformation of building viewership of Indian movies with digital viewers in China.
Eros Digital chairman & CEO Rishika Lulla Singh said, “Eros Now is the most popular destination for Bollywood & Indian movies across the globe. We are glad to go live in China in partnership with Wasu Media which caters to 125 million users in the country. The partnership with Wasu Media and uCast ties in with our ethos of connecting with Bollywood fans across the world. Through such alliances, we will continue to build on our global reach for Eros Now.”
Wasu New Media Operations general manager Lu DanQiang said, “Wasu Media's partnership with Eros and uCast significantly promotes the development of Indian film and television in China, delivering more Bollywood content to Chinese audiences. Chinese film fans now have the opportunity to watch high quality Indian film and TV content, which is win-win cooperation for both parties.”
Gaming
Formula 1 and Mumbai Falcons launch India’s first official F1 sim racing championship
Nationwide competition creates pathway from virtual racing to pro motorsport
MUMBAI: Formula 1 has teamed up with Mumbai Falcons Racing Limited to launch India’s first officially sanctioned F1 sim racing competition, marking a new step in the country’s growing motorsport ecosystem.
The championship, titled F1 Sim Racing India Open 2026, will offer a structured national platform for sim racers, with participants competing on the official F1 25 across multiple stages. The competition will begin with online qualifiers, followed by city-based simulator rounds, before culminating in a national final in Mumbai this November.
Open to players across PC, PlayStation 5 and Xbox, registrations for the event will begin on 30 April via the Mumbai Falcons app. The format mirrors real-world racing, featuring official circuits, team liveries and competitive structures aligned with the global series.
Formula 1 driver Narain Karthikeyan said the initiative arrives at a time when interest in the sport is surging in India, adding that a structured sim racing platform could help identify and nurture the next generation of talent.
Mumbai Falcons Racing Limited managing director Ameet Gadhoke noted that the championship aligns with the team’s long-term goal of building a strong motorsport pipeline in the country and placing Indian talent on the global stage.
The launch also reflects broader momentum in esports, especially after its recognition under India’s Promotion and Regulation of Online Gaming Act, 2025. By bridging gaming and real-world racing, the initiative aims to offer aspiring drivers a credible entry point into professional motorsport.
With interest in Formula 1 steadily rising and conversations around its return to India gaining pace, the new championship could become a proving ground for future racing stars.
