iWorld
Eros International Media appoints Shikha Kapur as COO, Studios
MUMBAI: Eros International, a leading company in the global Indian film entertainment industry, today announced the appointment of Shikha Kapur as chief operating officer, Studios of its majority-owned subsidiary, Eros International Media.
As COO, Kapur will be responsible for leading the growth of the Studio Business at Eros. She will be responsible for feature films, Web-Originals, and other differentiated content in India along with managing marketing and revenues for the film slate. She will also lead talent and partner relationships.
"Shikha has a leadership track record of bringing marketing innovation and business understanding that we believe is critical to lead our studios business. Her vast experience and enviable track record will benefit in driving the company's goals. I look forward to working closely with her in her new role as COO and wish her all the best," Eros International Media India CEO Pradeep Dwivedi said.
Eros Group chief content officer Ridhima Lulla further added, "Shikha has the perfect blend of diligence and passion, and I welcome her to the Eros International family as she joins us in the new growth phase."
In a career spanning two decades Shikha is considered as one of most innovative thinkers in the business, and has been the force behind Fox Star Studios most memorable campaigns like Neerja, M.S. Dhoni: The Untold Story, Prem Ratan Dhan Payo, Mission Mangal, Sanju and Chhichhore.
In her last role as CMO and business head, Fox Star Studios had four films in the top ten films of 2019; Total Dhamaal, Mission Mangal, Chhichhore and Housefull 4, and two films amongst the top 10 Hindi film openings of all time – Sanju and Prem Ratan Dhan Payo. Prior to Fox Star Studios, Shikha was at Disney UTV where she played a pivotal role in reinventing film marketing by pioneering campaigns anchored in big ideas and innovation, paving the transformation of marketing in films.
Shikha has also been featured in the book titled ‘Changemakers: Twenty Women Transforming Bollywood from Behind the Scenes’ by Gayatri Rangachari Shah and Mallika Kapur. The book outlines the journey of twenty incredible women who have revolutionized the way Hindi cinema is perceived and, in the process, created a new India.
Commenting on her new role, Shikha Kapur said, “I am excited for the new journey ahead of me. The entertainment business is going through a radical transformation and I am looking forward to collaborating with the exceptional leadership team at Eros and leading the vision for a new era in storytelling. Together we envision to deliver a global entertainment brand immersed in creativity, powerful storytelling and innovation.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
