iWorld
Eros International Media appoints Pradeep Dwivedi as CEO
MUMBAI: Eros International Plc, a leading company in the global Indian film entertainment industry, today announced the appointment of Pradeep Dwivedi, as chief executive officer of its majority-owned subsidiary, Eros International Media Ltd (EIML).
At Eros International Media Ltd, Dwivedi will be responsible for managing business growth and operations of the company and will also be responsible for all commercial negotiations and representations in various markets, forums, customers, vendors and regulatory authorities.
Eros International Plc CEO and EIML executive director Kishore Lulla said: “We are delighted to have Pradeep Dwivedi joining us as CEO at Eros India. His energy, leadership credentials and relationships across multiple industries and deep understanding of media & technology business will be an asset in driving our growth. I am looking forward to working with him in successfully executing our strategy”
Dwivedi said, “The Indian media & entertainment industry is poised for rapid transformation in the digital era and Eros India, with its strong legacy and innovative vision of Kishore Lulla, is all set to take advantage of the enormous market opportunities ahead. This provides a significant springboard to lead large-scale creation of value and business transformation. I am keen to work with all our stakeholders to accelerate growth and further success in the next exciting phase of its journey.”
Pradeep Dwivedi, B Sc, MBA, is a senior media industry professional. He is an accomplished industry leader with an experience of over two decades in Advertising & Media Business, Telecom & Technology Enterprises, Banking & Financial services Institutions and Automotive sector, with established credentials in digital infotainment business as well as Print Publication, News Television channels and Experiential Events. He has a demonstrated track record in revenue growth, sales & marketing, value creation, joint ventures & partnerships, corporate investments, business operations & general management. In the past, he has been CEO of Sakal Media Group, Chief Corporate Sales & Marketing Officer of Dainik Bhaskar Group, and worked in leadership positions with organisations including Tata Teleservices, American Express, GE Capital, Standard Chartered Bank & Eicher Motors in India. He is an active participant in many media industry associations, such as Director of IAA (India Chapter) and a managing committee member of The Advertising Club of India.
Eros International Plc has also appointed Vijay Vaishnav as chief finance officer at Eros Now, the premium OTT South Asian entertainment platform. Vaishnav, BCom and CA, demonstrates exemplary expertise as evinced through the years of financial experience in established media & entertainment organisations such as Zee Entertainment, Viacom18 and Balaji Telefilms to name a few.
Eros International Plc has further strengthened its legal team with the appointment of Bishwarup Chakrabarti as Legal-Head at Eros Digital. Bishwarup, a postgraduate from National Law School, Bengaluru has previously been associated with various law firms and media conglomerates such as Viacom18 and Sony. At Sony, he was heading legal and regulatory affairs for production across the network.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
