Hindi
Eros International and A R Rahman’s YM Movies to produce a Hindi film
MUMBAI: Eros International, a leading global company in the Indian film entertainment industry has announced its plans to produce a Hindi feature film with Oscar winner A R Rahman’s YM Movies. With this venture, the multi-talented Indian composer, singer-songwriter and music producer dons the hat of a film producer too. For the first time, AR Rahman has conceived the movie and written the basic story with help of international and local talent. It’s a young sensual movie based on love, art and self-discovery.
Speaking on the announcement, A R Rahman said, “It’s a 16 year relationship with Eros and this time it’s extending the role a bit more. It’s about exploring the other side of a creative partnership. YM Movies is born out of sheer aspiration to create movies which could bring a lot of joy, fulfilling the artistic and cinematic demands.”
Eros International Media MD Sunil Lulla added, “The film is an extension of the creative genius of A R Rahman and it’s with great pleasure that we announce this very special venture with him. With this film, we wish to present music and cinema at its best and entertain fans and audiences with an unforgettable experience.”
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
