iWorld
EPIC On offers motion comics, podcasts, e-books, games and more for audience
MUMBAI: After showcasing EPIC Channel’s acclaimed content library and original stories, IN10 Media’s premium streaming platform will go beyond long and short-form video content. EPIC On is all set to add a mixed bag of content formats for the discerning audience in the new and revamped avatar. From Graphic Motion Comics, Podcasts & Audiobooks, E-books, Gaming, Trivia, Interactivity and more will be available along with the primary offering of premium long-form video content. Simultaneously, the platform is gearing to ramp up its enviable video library through originals, acquisitions, licensing, and partnerships in regional languages along with its core offering of Hindi-language content.
With this move, IN10 Media aims to further strengthen the positioning and promise of the EPIC brand as India’s Storytellers, and expand the reach of its brand message to include audiences that consume content in regional languages, and in formats other than video.
IN10 Media managing director Aditya Pittie said, “Within a remarkably short period of time since the digital explosion, driven by extremely affordable data, the range and magnitude of content available for consumption has grown exponentially. So has the various ways in which it can be consumed, and offerings can no longer be about just volume, but also variety. Content delivery in the most appropriate format and language, along with robust distribution will define the success of OTT platforms this decade and EPIC On is ready for this new innings.”
The platform also hinted at announcing some marquee originals and partnerships in the coming weeks.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
