iWorld
Epic Digital Originals launches new show ‘Epic Explorers’
Mumbai: Since time immemorial, India has received several keen travelers who came here to attain knowledge and fell in love with the country’s traditions and colors. EPIC Digital Originals has launched a new show, ‘Epic Explorers’ documenting the journey of some of these travelers, and chronicling their experiences of the country.
The show will explore India’s journey through the eyes of famous foreign travelers who visited the country between 300BCE to 1800 AD. Each webisode will cover explorers like Marco Polo, Ibn Batuta, Megasthenes among many others, and will showcase details about the reasons that brought these travelers here, and which kingdom and era they studied.
Epic AVP Content and strategy Nisha Thakkar said, “The webisodes are an attempt to showcase our past through the eyes of these explorers to the current generation. At Epic, we are always innovating to bring interesting and exceptional stories to the foreground. Our Digital Originals are a step towards capturing the on-the-go audience.”
The show premieres on 15 November, every Monday at 7:55 pm on the channel, YouTube, and Epic On.
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
