GECs
EFFIES 2013 achieves an all time high, with 419 entries
MUMBAI: The EFFIE 2013 awards in its 13 year history, has received the highest number of entries ever this year.
Last year the Ad Club received 357 entries – the highest then. This year it has surpassed the tally with an impressive figure of 419.
On the escalation, EFFIE 2013 committee chairman Ajay Kakar said: “A growth of about 20 per cent in the number of entries and participation of over 50 agencies shows the growing importance of ‘effectiveness’ of a marketing campaign and its direct impact on a business. In recent years, this has also been one of the key requirements of businesses from marketers and agencies. I am sure that this year we will witness a wide range of ideas that has created a lasting impact on brands across diverse categories.”
The award showcases the most effective in marketing and advertising and it’s the only award which celebrates the success of not only the agencies but also the clients.
From 2011, the Ad Club has conducted the judging of EFFIEs and EMVIEs in Delhi, in addition to Mumbai. This has helped the Ad Club to engage with a large marketing fraternity from Delhi also.
This year Colors is the presenting sponsor and Zee Media Corporation Limited is the associate sponsor. Lenovo has also come on board as the technology sponsor.
The ceremony is scheduled for 15 January 2014 at the Royal Western India Turf Club, Enclosure II, Mahalaxmi in Mumbai at 6:30 pm.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
