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Ed-tech category leads ad volumes during IPL 14: TAM data
Mumbai: The ad volumes during 51 matches of IPL 14 grew by six per cent compared to IPL 13, according to TAM Media Research data. Ed-tech emerged as the top advertising category for this year’s edition, the data revealed.
The TAM data looked at ad volumes across 24 Star network channels for IPL 14 and 21 channels for IPL 13. Only data for live matches was counted, pre-mid-post programming ads were excluded.
The tally of advertisers grew by 10 per cent while brand count decreased by two per cent versus the previous season. Parent companies of the brands Dream11 and PhonePe were among the top five advertisers for both seasons of the tournament. The top five advertisers contributed up to 20 per cent share of ad volumes.
This year ed-tech was the top category advertiser during the tournament with 10 per cent share of ad volumes. Last year, the mobile handset category was the leader in terms of ad volumes with the same share. Gaming (nine per cent), digital wallets (seven per cent), pan masala (five per cent) and aerated soft drinks (five per cent) were the other top advertising categories.
The top advertisers for the season include Sporta Technologies (Dream11) (six per cent), Think and Learn (four per cent), FX Mart (PhonePe) (four per cent), EPX Uptech (Upstox) (three per cent), KP Pan Foods (three per cent). The top five brands were Dream11, PhonePe, Upstox, JDmart, and Cred and combined contributed up to 18 per cent of ad volumes.
There were 30 new advertising categories visible during IPL 14 compared to the previous season. The top five new categories were securities/share broking, fans, hair dyes, pipes/PVC fittings, and hospitals/clinics. This year two-wheelers, wires and cables, banking services and products, washing powders/liquids, and namkeen categories did not advertise during the tournament.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
