EcoMS makes a clean break as India’s first end-to-end sustainability solution

MUMBAI: In a business world overwhelmed with buzzwords, EcoMedia Solutions is asking one crisp question, what if sustainability finally walked the talk? EcoMedia Solutions private limited (EcoMS), founded by global sustainability and communications strategist Rumjhum Gupta, has launched as India’s first fully integrated sustainability solutions company, aiming to turn corporate eco-intent into measurable, accountable impact.

At a time when “green”, “ESG” and “net zero” often float around boardrooms with little clarity on execution, EcoMS arrives with the blunt belief that sustainability is no longer a vertical,  it’s the backbone of modern business strategy. The company blends technology, data intelligence, consulting, compliance frameworks, communication and behavioural design to help governments, corporates and brands embed sustainability across the entire value chain.

“At a time when the world is racing to balance growth with responsibility, sustainability can no longer be an add-on,” said Rumjhum Gupta, Founder & CEO. “EcoMS was created to help businesses translate ambition into tangible outcomes through tech-backed and measurable frameworks.”

Her mandate is clear, dismantle the gulf between intent and impact.

To do this, EcoMS offers a formidable suite of services SDG consulting, BRSR and ESG reporting, carbon management and offsetting, circular-economy solutions, and sustainability-first communication that goes beyond glossy campaigns into evidence-backed reporting and stakeholder engagement.

Marking its launch, EcoMS also unveiled its patent-filed platform EMS (Environment Media Solutions), a first-of-its-kind system that injects sustainability intelligence into media planning, buying and event execution.

EMS measures and manages environmental performance across:
• OOH & DOOH
• Print
• Digital
• Experiential & events

The platform enables green media procurement, climate-positive event management, circular-economy integrations, BRSR-compliant reporting, and real-time carbon analytics finally giving advertisers a way to quantify the climate impact of every campaign.

“EMS is not just a product, it’s proof that technology can make sustainability measurable and actionable,” Gupta said. “It lets brands balance creativity with accountability ensuring every impression counts for the planet.”

India’s advertising and activation sector is growing at nearly 20 per cent annually, yet remains one of the least scrutinised when it comes to environmental impact. With ESG compliance tightening across industries, procurement teams are increasingly prioritising climate-aligned partners but few credible tools exist to assess campaign sustainability.

EMS fills this gap at a crucial moment, enabling brands to:
• Demonstrate climate accountability
• Comply with evolving ESG mandates
• Build trust with investors and consumers
• Differentiate through responsible communication

EcoMS is not stopping at EMS. The company is building an entire suite of technology-driven sustainability innovations focused on carbon accounting, compliance intelligence, responsible supply chain systems and data-rich impact measurement tools, all aimed at making sustainability mainstream, accessible and impossible to ignore.

“Our mission is simple: to make sustainability measurable, accessible and mainstream,” Gupta said. “EcoMS and EMS together take us closer to a business ecosystem where purpose and profit finally coexist.”

With its launch, EcoMS positions itself not as another consultancy, but as a full-stack sustainability engine, one determined to turn an industry full of climate conversations into one driven by climate action.