Brands
EcoMedia Solutions debuts to make sustainability less hype, more habit
GURUGRAM: As sustainability shifts from a corporate buzzword to a board-level expectation, EcoMedia Solutions Private Limited (EcoMS) has launched as India’s first fully integrated sustainability solutions company, designed to help governments, brands, and corporates move from good intentions to evidence-backed action.
Founded by Rumjhum Gupta, a global sustainability and communications strategist, EcoMS is built on a simple but timely belief: sustainability isn’t a vertical, it’s the backbone of modern business strategy. The company blends technology, data intelligence, consulting, and communication to help organisations embed sustainability across the entire value chain, from compliance and carbon management to stakeholder engagement and sustainable storytelling.
“At a time when the world is racing to balance growth with responsibility, sustainability can no longer be an add-on,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. “EcoMS was created to help businesses integrate sustainability into how they operate, communicate, and evolve—through actionable, tech-backed frameworks that turn ambition into tangible outcomes.”
EcoMS offers a comprehensive suite of services including sustainability strategy, SDG consulting, BRSR and ESG reporting, carbon management and offsetting, circular-economy solutions, and sustainability-led communication. The aim: help organisations future-proof operations, build investor confidence, and create brand differentiation through transparency and measurable impact.
To mark its launch, EcoMS unveiled its flagship innovation EMS (Environment Media Solutions): a patent-filed platform that brings sustainability intelligence into media planning, buying, and event execution.
Designed for advertisers, agencies, and event organisers, EMS is India’s first unified system that measures and manages sustainability performance across OOH, DOOH, print, digital, and experiential media. Its capabilities include green event management, circular-economy integration, BRSR-compliant reporting, sustainable media procurement, and real-time carbon analytics.
“EMS is not just a product; it’s proof that technology can make sustainability measurable, actionable, and mainstream,” Gupta added. “It helps brands and agencies strike a balance between creativity, accountability, and climate consciousness, ensuring every impression counts for the planet.”
With India’s advertising and activation industry growing at nearly 20 per cent annually, the demand for environmental accountability in campaigns has surged. Yet few tools exist to assess the sustainability of media and events. EMS fills this critical void, enabling organisations to demonstrate climate responsibility and meet evolving ESG mandates while leading the shift toward responsible communication.
“Our mission is simple: to make sustainability measurable, accessible, and widely adopted,” Gupta said. “EcoMS and EMS together aim to build an ecosystem where purpose and profit can coexist without compromise.”
EcoMS is already developing its next wave of tech-enabled sustainability products focused on carbon accounting, compliance intelligence, and ethical supply chains, strengthening its position as a frontrunner in sustainability innovation.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
