Kids
Eating unhealthy – Blame it on television
MUMBAI: The American Journal of Clinical Nutrition published their findings on the link between unhealthy eating habits amongst children and television viewing.
The research study states that watching television disrupts children’s’ normal response to food , that is, they will eat more while they’re sitting in front of the tube, whether or not they’re really hungry.
“These data, combined with those from other studies, support recommendations to reduce television watching and restrict eating while watching television as part of a healthy lifestyle,” University at Buffalo Dr. Jennifer L. Temple concludes.
Temple and her team looked at how television affected ‘habituation to food cues’.Simply stated it means that when a person consumes food repeatedly, he will eventually lose interest in it and his stomach will signal that it is full. ‘Non- food stimuli’ or watching television can disrupt this process. Children are distracted when they watch television and do not know when their hunger is satisfied.
Given that kids tend to eat high-calorie foods when watching television, snacks in front of the tube have the potential to “profoundly” affect how many calories children consume, even if
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
