News Broadcasting
earthTV inks deal with Mediascope for live global feeds; NDTV to telecast in India
MUMBAI: German media group, earth television network (earthTV) has entered into a representational agreement with Indian media house headquartered in Mumbai, Mediascope to develop earthTV’s business within India.
The shared goal is to develop a network of earthTV’s cameras across India, and use this network to generate Live TV programming that will air earthTV’s partner broadcasters around the world, live, daily, states an official announcement.
In India, earthTV’s programming will be is broadcast live every day on news network, NDTV.
Mediascope – Publicitas CMD Marzban Patel said, “We are truly delighted at having won the contract to represent earthTV in India. earthTV is a unique and innovative program that airs on a constantly expanding list of leading news channels across the world. India will now enjoy the benefit of its massive reach.”
earthTV president Thomas Hohenacker said, “We had been considering our India strategy for some time now, and the partnership with Mediascope really is an ideal fit. The tie-up gives us the opportunity to partner with the market leader to develop earthTV’s presence across India, to develop a network of cameras across India, and to broadcast the best of India to the rest of the world, live, every day.”
Coinciding with this announcement, earthTV has set up its first camera in India, located at Udaipur, the City of Lakes. Live video from Udaipur is now broadcasting around the world on more than 40 TV networks daily. It is also available at www.earthTV.com.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
