DTH
DTH players roll out festival offers
MUMBAI: Brands are bursting Diwali offers. As the festive season draws closer, all the D2H players, one after the other, are extending lucrative offers to consumers to buy their products and subscribe to their service. Tata Sky had run a promotional offer between 8 and 21 August on its tenth anniversary, under which it allowed subscribers to watch all its 500 plus channels at no extra cost.
DishTV has now come up with a special Diwali HD offer. Customers can opt for a high-definition set-top box at minimal additional cost just by paying Rs. 120 extra. The subscribers can also view HD channels via DishTV’s small HD entertainment add-on packs.
DTH operator Videocon d2h has hopped on to the bandwagon of the promotional offers. Videocon boasts of a 11-12 million active subscriber base and has branded the promotion as “Khushiyon kee Diwali.”
New Videocon subscribers will have to pay only Rs 1820 for HD or Rs 1620 for a standard definition connection. On choosing a monthly subscription plan, the newbie can instantaneously upgrade themselves to the next higher upgrade plan for two months at no cost. Additionally, existing subscribers can also avail of the free two month upgrade by coughing up just Rs 10 extra on their monthly plan. The DTH operator had upped its prices by a minimum of about Rs 20 a month across subscription packges on account of the rise in service tax, various levies and other input costs.
Says Videocon d2h executive chairman Saurabh Dhoot: “The festive season is all about mega enjoyment. This year our Diwali offer covers everyone from our existing subscriber to the potential subscriber opting for a new connection from Videocon d2h. This offer blends perfectly with our brand promise of providing wholesome entertainment for the family.”
Adds Videocon d2h CEO Anil Khera: “Our Khushiyon kee Diwali promotion from 1 October to 30 November h Nov gives our existing consumer to enjoy the festive season with an upgrade to the next higher monthly plan for 60 days. We strongly believe that this attractive offer will create waves in the market in this festive season.”
Videocon d2h offer subscribers 570 channels and services, including a host of regional channels. It offers a wide range of active services like smart services including smart English, smart games.
DishTV’s HD sachets capture the interest of consumers towards HD viewing by offering them the channels at a nominal price of Rs.75 for one. This offering enables DishTV subscribers to select these small packs as per their preferences and needs. “With users aspiring for HD channels, this move is to encourage them to embrace HD channels at a minimal cost,” said DishTV CEO Arun Kapoor.
For new HD connections, customers will now have to pay an introductory price of Rs. 1990 which will include subscription of one-month super family pack or jumbo pack and one HD add-on for one month at no extra cost. The new connection will also include a universal remote. DishTV has a complete offering and mix of 51 high-definition entertainment, music, news and regional language channels. The offer is available across all parts of the country.
DTH
Prasar Bharati’s WAVES earns Rs 2.9 crore in first year
Platform scales content, users but monetisation gaps limit revenue growth.
MUMBAI: Big waves, small ripples at least for now. When Prasar Bharati launched its OTT platform WAVES at the 55th International Film Festival of India in November 2024, it pitched a bold vision: a homegrown rival to global and domestic streaming giants, blending video, audio, gaming and commerce into a single digital ecosystem. Five months into FY2024–25, however, the platform’s revenue stands at just Rs 2.90 crore, a figure that underscores the gap between ambition and monetisation.
On paper, WAVES looks anything but modest. The platform has ingested 13,608 titles, totalling 9,495 hours of content, with over 13,000 titles already live. It has streamed more than 575 live events from the Mahakumbh Amrit Snan and the 76th Republic Day parade to the Hockey India League, Kabaddi World Cup and Mann Ki Baat while offering 74 live TV channels and 12 radio channels. With over 10 lakh registered users and more than 200 content partners onboarded, the scale resembles that of a fully operational streaming service rather than a pilot project.
The architecture supporting this scale is equally robust. Built under Prasar Bharati’s Central Archives vertical, WAVES runs on a cloud-based infrastructure with DRM, encryption and an integrated analytics dashboard. It includes dedicated units for content ingestion, quality control, publishing, graphics, marketing and billing, and is distributed across platforms such as OTTplay, Tata Play and BSNL. The offering extends beyond video to include audio-on-demand, e-games and even e-commerce via ONDC integration.
Yet, the numbers reveal a core disconnect. Despite its scale, WAVES generated just Rs 2.90 crore in a market where India’s OTT industry crossed Rs 23,000 crore in 2024. A key bottleneck lies in monetisation infrastructure: subscriptions cannot currently be purchased within the app and must be completed via an external website. In a mobile-first country where over 95 per cent of OTT consumption happens on smartphones, this extra step creates friction that most users are unlikely to overcome.
Ironically, content is not the problem, it is the platform’s biggest strength. Prasar Bharati holds one of the world’s richest broadcast archives, including 45,154 hours of digitised Akashvani programming and 35,723 hours from Doordarshan. For WAVES alone, over 3,800 hours of archival content have been made OTT-ready, including classics such as Ramayan and Shaktimaan, alongside rare cultural recordings and historical broadcasts.
There are early signs that this library holds commercial potential. Revenue from archival content licensing rose sharply to Rs 3.38 crore in FY24, up from Rs 67 lakh the previous year. Meanwhile, free digital platforms continue to drive massive reach, the PB Archives Youtube channel clocked 119.78 million views and added 4,02,000 subscribers in FY2024–25, crossing 1.7 million in total, while DD News has over 5.84 million subscribers.
That, however, presents a strategic dilemma. While free distribution builds scale, it also conditions audiences to expect content at zero cost making it harder to transition to paid models. WAVES, designed as a hybrid AVOD-SVOD platform with advertising and subscription layers, is yet to fully crack this balance.
The broader challenge is not technological but strategic. In an ecosystem dominated by platforms offering seamless payments, aggressive pricing and high-budget originals, WAVES is still bridging the gap between being a content repository and a commercially viable product.
For now, the platform reflects both promise and paradox. It has the scale, the content and the infrastructure but until monetisation catches up, WAVES remains less a revenue engine and more a digital showcase of what India’s public broadcaster could become.
