DTH
DTH cos depend on foreign satellites due to Ku Band capacity shortage in Indian satellites
NEW DELHI: Indian direct-to-home operators depend on foreign satellites due to shortage of Ku band transponders on Indian satellites.
The Parliament was informed on 11 March that a total of 77.89 (36 MHz equivalent) Ku band transponders are used by Indian DTH operators for DTH services.
Out of a total of 77.89 transponders, 19 transponders are in INSAT/GSAT satellites and 58.89 leased from foreign satellites.
The DTH service providers are using foreign satellites since sufficient capacity of Ku Band transponders is not available in INSAT/GSAT satellites, Minister of State in the Prime Minister’s Office Dr Jitendra Singh said.
The commercial, societal and defence service users have been using their allocated capacity as per their usage plan subject to receipt of regulatory approvals.
The allocation process is in progress for about 46 transponders (in C, Extended-C and Ku Bands), which are vacant at present.
Dr Singh had said recently that a total of six communication satelites – GSAT-15, GSAT-9, GSAT-6, GSAT-6A, GSAT-7A and GSAT-11 – are being developed indigenously as part of the XII Five Year Plan (2012-17).
A total of 95 Ku-band (a part of K band) transponders onboard indigenous communication satellites are being utilised for various communication applications, he had told Parliament last month.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
