DTH
Dopod Communication unveils Windows mobile PDA phone – D600 in India
MUMBAI: Dopod Communication (India) Private Limited, PDA phone and Smartphone provider, has launched a new Windows mobile PDA model called the D600 in the Indian market.
The D600 is powered with the Microsoft Windows Mobile 5.0 and is bundled with applications which includes DirectPush Mail*, Internet Explorer Mobile, Office Mobile, Windows Media Player 10 Mobile, Pictures and Videos, Pocket MSN.
Additionally, the D600 combines a full featured quad-band mobile phone, with an inbuilt 2 Mega pixel CMOS Camera, a speakerphone with push-based wireless email, SMS, web browser and personal organizer applications – all on a large and high-resolution colour 71.1mm screen.
The launch follows from a favorable response to the previous three models – the 818Pro, the C800 and the C720W introduced in December 2006 by the company.
The D600 also offers users the option of a Voice Commander, allowing users to dial and control their music easily with their voice. All in all, the D600 model has been specially developed for active mobile professionals who want to manage their work wherever they are and also keep in touch with family, friends and access the latest news, informs an official release.
“We are pleased to introduce yet another revolutionary product in India that aims to enhance the mobile experience for the customers. The D600 is the perfect PDA phone for the Indian customers as it combines a stylish design with ease of use, and offers powerful functions, all packaged at a very attractive price point,” says Dopod International Corp. CEO Jack Tong.
Dopod Communication (India), regional sales manager Ajay Sharma said, “The D600 has a highly advanced interface and offers Personal Information Management (PIM) which allows users to easily sync the phone with their computer. It also features a sleek and stylish design, resulting in an innovative yet powerful device that is ideal for mobile phone users looking to upgrade from their existing handsets.”
The D600 will be available at all leading counters from 10 February at a maximum retail price of Rs. 22,893 (inclusive of all taxes).
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
