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Dolby & BTS’s Jin team up for ‘I’ll Be There’ in Dolby Atmos sound
Mumbai: Dolby Laboratories has collaborated with Jin from BTS for the ‘Love More in Dolby’ global campaign. Jin stars in a commercial for his new single ‘I’ll Be There,’ now available worldwide in Dolby Atmos.
Jin’s first solo album, Happy, will release in Dolby Atmos globally on 15 November.
“When I first heard my new music in Dolby Atmos, I was truly amazed by the incredibly vivid and immersive experience. It felt like you are right inside the music,” said Jin. “The theme of this new single and the new album is ‘happiness.’ I wanted ARMY (BTS’ fandom) to fully experience the unique flavors of happiness through each song. Now, with Dolby Atmos, I believe fans around the world will feel the exact emotions that I wanted to share, more deeply.”
“Jin has captivated audiences worldwide through his incredible performances and extraordinary ability to convey emotion through his music,” said Dolby Laboratories SVP and chief marketing officer Todd Pendleton. “With Dolby Atmos, fans will feel even more connected to Jin as they are drawn into the fun sing-along moments and musical details of ‘I’ll Be There’ and his upcoming album.”
Dolby Atmos offers a new way to create and experience music, immersing listeners inside songs with clear, detailed sound that deepens connections between artists and fans. The format reveals every musical detail, from instruments moving around to a singer’s breath, creating a unique listening experience.
Directed by Grammy-nominated Colin Tilley, the campaign’s commercial shows how Dolby Atmos can transform ordinary moments by bringing fans into music scenes where Jin delivers powerful performances.
This commercial is part of Dolby’s ‘Love More in Dolby’ campaign, celebrating immersive entertainment through Dolby Vision and Dolby Atmos in music, movies, gaming, and more.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
