iWorld
DocuBay sets sail with hard-hitting original ‘Gateway of Europe’ on World Refugee Day
MUMBAI: DocuBay is casting a powerful spotlight on one of the world’s most urgent humanitarian crises with its upcoming original, Gateway of Europe – The Migrant Crisis, premiering 20 June to mark World Refugee Day.
Set on the Italian island of Lampedusa – the perilous frontline of Europe’s migration story – the documentary captures the raw, unfiltered stories of those who risk everything to escape war, poverty and persecution. Through intimate interviews with migrants, locals, and rescue workers, the film traces a harrowing route paved with hope, heartbreak and hard questions.
Produced by IN10 Media Network’s premium documentary arm, the film peels back the headlines to reveal the human cost and quiet heroism behind one of the 21st century’s defining struggles. From overcrowded boats to overburdened border patrols, Gateway of Europe pulls no punches in exploring the emotional and political complexities that continue to rock the continent.
IN10 Media Network managing director Aditya Pittie said, “At DocuBay, we believe storytelling has the power to foster change, empathy and drive meaningful conversations. “Gateway of Europe – The Migrant Crisis brings to life the human dimension of a geopolitical challenge that involves migration, human rights, and policy that affects millions globally. This documentary is a call to awareness and action, highlighting voices that are often unheard.”
Gateway of Europe – The Migrant Crisis, filmmaker & director Max Serio said, “My goal was to capture the human faces behind the migration crisis, for which people are driven by hope, fear, and the search for a better life. This film is an invitation to understand their journey beyond borders and politics.”
DocuBay chief content officer Samar Khan said, “At DocuBay, we remain
committed to curating purpose-driven content that resonates universally, provokes thought, and builds bridges across cultures. With Gateway of Europe – The Migrant Crisis, we encourage viewers to look past the surface and confront the emotional depth and personal struggles behind the global migration conversation. Documentary like this has the power to go beyond numbers and headlines, transforming complex societal issues into intimate, human experiences.”
As the debate over borders intensifies, DocuBay invites viewers to look beyond the statistics and confront the human stories that rarely make the evening news.
iWorld
Matka King campaign turns Mumbai into a city of cards
Massive card billboard, buses and shelters recreate 1960s Bombay.
MUMBAI: Mumbai isn’t just shuffling traffic this week, it’s dealing in drama, one card at a time. A high-impact outdoor campaign for Matka King has quite literally taken over the city, transforming everyday streets into a living, breathing throwback to the world of 1960s Bombay. At the centre of the spectacle is a towering billboard near the city’s T1 airport, created by visual artist Rob, assembling hundreds of playing cards into a striking portrait of Brij Bhatti, the infamous Matka King portrayed by Vijay Varma. The installation doesn’t just sit on the skyline; it commands attention, pulling eyes upward in a city otherwise known for looking straight ahead.
But the campaign doesn’t stop at a single visual. The streets themselves have been drafted into the narrative. Vehicles wrapped entirely in vintage playing card designs are cruising through Mumbai, while bus shelters constructed to resemble houses of cards have begun appearing across key locations. The effect is immersive less an advertisement and more a temporary rewriting of the city’s visual language, where modern Mumbai briefly slips into a stylised past.
The campaign leans heavily into experiential storytelling, extending the show’s world beyond screens and into public spaces. By using tactile, physical installations rather than purely digital amplification, it taps into a growing trend in entertainment marketing where scale, spectacle and shareability converge to create cultural moments rather than just promotional bursts.
Created by Abhay Koranne and directed by Nagraj Popatrao Manjule, the series features a wide ensemble cast including Kritika Kamra, Sai Tamhankar, Siddharth Jadhav and Gulshan Grover, among others. Produced under banners including Roy Kapur Films, the show is currently streaming on Prime Video across India and more than 240 countries and territories.
For now, though, the real action isn’t just on screen, it’s unfolding at traffic signals, bus stops and billboards. In a city that rarely pauses, this is one campaign that has managed to stop people mid-step and deal itself straight into public attention.
