Divine streaming: Mythological platform Hari Om appoints chief to scale sacred stories

MUMBAI: India’s quest to package ancient wisdom for modern screens just got a new prophet—sorry, profit—maker. Hari Om, the country’s first mythological OTT platform, has roped in Avinash Dugar as chief executive officer, signalling its ambition to turn Vedas and Puranas into binge-worthy entertainment. 

Vibhu Agarwal, founder of the platform, announced the appointment with near-evangelical fervour, describing Hari Om not merely as a streaming service but as a “movement”. The mission? To preserve and propagate India’s spiritual heritage—from the Upanishads to Sanatan Dharma—whilst turning a tidy profit in the crowded digital bazaar.

Dugar arrives with credentials that blend commerce and compassion. Currently group chief executive officer at Atrangii Network, he’s been driving growth across television, digital and OTT verticals since November 2025. He had a previous stint with the company in September 2023 when he was appointed as CEO of Atrangi Network’s now banned app Ullu. 

However, his CV reads less like a corporate climber’s and more like a social entrepreneur’s manifesto. In 2016, he founded La Gravitea, Jamshedpur’s first deaf-run tea café, championing inclusion through campaigns like #KhamoSheWithLife and #SignLanguageInSchools. He’s also curating India’s first teapot museum—because why not?

Before his humanitarian pivot, Dugar spent seven years as vice-president at Kohinoor Steel, where he led nationwide sales operations and earned a gold medal for corporate social responsibility. Now he’s trading steel for stories, bringing strategic heft to a platform that promises to make mythology cool again.

Hari Om’s founders reckon there’s global appetite for India’s timeless tales, served up with slick production values and digital savvy. Whether the world is ready to swap Netflix for the Narayana remains to be seen. But with Dugar at the wheel, the platform is certainly betting that salvation—and subscription revenue—can coexist.
Divine content, mortal ambitions: that’s the Hari Om pitch. And if it works, expect more than just good karma on the balance sheet.