Kids
Disney’s ‘Pirates’ creates new box office records
MUMBAI: Walt Disney’s Pirates of the Caribbean: Dead Man’s Chest opened on 7 July to a record $132 million in its first three days at the North American box-office, shattering the record previously held by Sony’s Spider-Man, which opened to $114.8 million.
The movie has set new benchmarks as it is the biggest opening weekend in Hollywood history and also the biggest opening day on Friday with collections of $55.5 million.
In India, the film will hit the big screens on 21 July.
It is also bigger than the four day opening weekend record holders – X-Men: The Last Stand, (grossed $122.9 million) and Spider-Man 2, (grossed $115.8 million in four days last summer).
Pirates of the Caribbean: Dead Man’s Chest is also the first film in history to cross the $100 million mark in just two days and is Disney’s biggest opening, surpassing The Incredibles, which had garnered $70.5 million in three days.
The movie also led the way in the UK with a $25 million debut and grossed $9 million from South Korea and $8.2 million from Australia.
Buena Vista (the theatrical distribution arm of Walt Disney) attributes the success of Dead Man’s Chest to the mass appeal it had with male and female audiences of all ages.
Dead Man’s Chest reunites the cast and crew of the Curse of the Black Pearl including Johnny Depp, Orlando Bloom, Keira Knightley, director Gore Verbinski, and producer Jerry Bruckheimer.
Pirates of the Caribbean: Curse of the Black Pearl opened in 2003 to $46.6 million over the weekend and $70.6 million over five days, leading to a huge $305.4 million mark domestically (US and Canada) and $654 million worldwide.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
