Kids
Disney powers it up with the first ‘Power Rangers’ tour in India
MUMBAI: Setting the stage for a mammoth on-ground initiative, the Walt Disney Company has brought the Power Rangers to India for the first time in a multi-city tour called ‘Jetix Live.’ This also marks their first visit to the Asia Pacific region.
One of the key properties of Disney, the Power Rangers that airs weekly at 4 pm on ‘Jetix’, the action adventure block on Toon Disney, will tour six cities. It will perform a sequence of four half-hour live shows in each city.
As a prelude to the event, Disney hosted a special welcome for the action heroes at the Gateway of India in Mumbai today.
The company has launched a mass media campaign and has conducted a three week contest on the Disney Channel, Hungama TV and Jetix that short listed children to attend the performances, as entry is by invitation only.
The three city outdoor campaign for ‘Jetix Live’
Speaking to Indiantelevision.com Walt Disney Television International (India) director marketing and communications Tushar Shah said that besides using outdoor and print in the six cities, radio will also be used in Mumbai, Delhi, Kolkata. The company has roped in sponsors to initiate a multimedia co-promotional activity. Partnering Disney are Dabur, Real Fruit Juice, Colgate, Boost ChocoBlast and Nerolac on radio and retail activation.
Additionally, a special edition of the Power Rangers game was added to the official website www.toondisneyindia.com. While on the mobile route, the Power Rangers Gaming Challenge across principal mobile networks in the country was used to promote the arrival of the super heroes.
Mumbai’s Inorbit Mall will house the first show on 14 January. Other cities on the agenda include Ahmedabad, Bangalore, Delhi, Kolkata and Hyderabad. The channel promises that the shows will be charged with high octane music, dynamic action, interactive games and on ground contests in each of the six cities.
Disney MD Rajat Jain strikes a pose with the Power Rangers at the Gateway of India in Mumbai
Welcoming the action heroes was Walt Disney Company (India) Managing Director Rajat Jain. He said, “Power Rangers is amongst the most popular action adventure series of all time around the globe. With over two years of television viewing on Jetix in India, Power Rangers has created a captivating experience for Indian audiences in the form of merchandise, on air contests, mobile gaming and home entertainment. Power Rangers Dino Thunders Live performance in the country will complete our 360 degrees entertainment offering to consumers around this popular franchise. “
The Power Rangers franchise lends itself to a range of kid’s merchandise including toys, books, clothes, bags, stationary and bed linen. The Power Rangers mobile game claims to be the most downloaded game in India with over a million downloads.
The schedule for the six city tour is as follows:
Mumbai, January 14, at In Orbit Mall
Ahmedabad, January 18 at 10 Acres Mall
Delhi, January 21 at Ansal Plaza
Kolkatta, January 26 at City Centre
Bangalore, January 28 at Garuda Mall
Hyderabad, January 31 at Spencers Mall
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
