Kids
Disney & Payless ShoeSource join hands for character-based footwear range
MUMBAI: Disney and Payless ShoeSource have announced their plans to develop their first ‘direct-to-retail’ licensed footwear collection. The multi-year deal will bring together the Payless and Disney design teams to create a special line of fun, high-quality footwear styles featuring Disney and Disney Pixar characters. Payless will source, market and sell the line through its nearly 4,600 store chain and on Payless.com.
Payless has sold Disney-themed footwear and accessories for several years; however, the two companies will now work more closely on shoe design, creative direction and retail marketing.
As a result of this collaboration, the character styles will include: Disney Princess — Disney’s $3.4 billion girl’s lifestyle brand, Power Rangers, Winnie the Pooh and an assortment of Disney Pixar characters from The Incredibles and Finding Nemo. The first products are currently scheduled to be in stores in Spring 2007 with an expanded line in time for next year’s back-to-school season, states an official release.
“Payless is ideal for our first direct-to-retail footwear collaboration because the company is well-aligned with Disney’s goal to create quality, on-trend products for kids and families,” said Disney Consumer Products chairman Andy Mooney. “Being closely involved with the shoe design process is a significant step for us, and we plan to have a truly integrated relationship with Payless, the nation’s leading footwear retailer, from creative to point of sale.”
“Payless’ mission is to democratize fashion and design in footwear and accessories for the family and this new Disney collection will platform us to achieve our mission,” said Payless ShoeSource CEO Matt Rubel. “Payless is the number one footwear retailer for kids’ shoes; Disney is a premier kids’ brand company. Together, we’ll create a fun, exciting and creative line that will inspire kids, while allowing parents to pay less.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
