Kids
Disney Online to offer public libraries free access to Playhouse Disney Preschool Time Online
MUMBAI: Disney Online, part of the Walt Disney Internet Group (WDIG), will offer public libraries free subscriptions to Playhouse Disney Preschool Time Online, a safe, ad-free interactive learning experience for preschoolers.
Disney Online will offer this service, normally a $49.95 annual subscription fee, beginning 24 June 2006 at the American Library Association conference.
Developed in conjunction with education experts, Playhouse Disney Preschool Time Online offers entertaining, story-driven games and activities that teach skills in crucial areas such as letter and number recognition, shape and color identification and counting.
“Librarians often play a significant role in helping preschool-age children prepare for kindergarten. Resources that support early learning are valuable and allow parents and children to work together,” said Teachers College Columbia University professor and Education for the 21st Century president Renee Cherow O’Leary.
Playhouse Disney Preschool Time Online is hosted by “Bear” from Disney Channel’s Bear in the Big Blue House. Bear and other Disney characters lead activities that focus on eight key skill areas including reading readiness, thinking skills, daily living skills, social skills, imagination and self-expression, motor skills and computer skills. Lessons automatically adjust to each individual child’s skill level, keeping preschoolers engaged and challenged. New content is introduced every two weeks, letting each child continue to advance at his or her natural pace.
“We’re very pleased to be able to offer Playhouse Disney Preschool Time Online free to public libraries. We believe the public library is a perfect fit for the fun learning offered in Preschool Time Online, especially for guests who may not have easy access to a broadband connection elsewhere,” said Disney Online vice president of premium products Steve Parkis.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
