Kids
Disney, News Corp donate $ 3.5 million to Katrina relief efforts
MUMBAI: US media conglomerates Disney and News Corp have donated $2.5 million and $1 million respectively towards the relief and rebuilding efforts for the victims of Hurricane Katrina which caused havoc on the Gulf coast in places like New Orleans.
Disney has announced that the money will be donated to the American Red Cross for immediate relief efforts, for rebuilding efforts targetted at children’s charities. The remaining $500,000 will be directed towards volunteer centers providing services to the communities affected by the hurricane.
News Corp has pledged $1 million to the Salvation Army to support its relief efforts in the aftermath of Hurricane Katrina. The Rupert Murdoch owned media conglomerate will also match – dollar-for-dollar – contributions made by the company’s employees to accredited charities to a total of $1 million.
Separately, Fox Networks Group has committed more than $5 million in commercial inventory. Public service announcements benefiting the American Red Cross, Salvation Army and USA Freedom Corps’ ongoing relief efforts have already begun. In addition Fox, FX and FSN will participate in an industry-wide simulcast of a benefit concert and telethon that will air later this month.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
