Kids
Disney launches kids mobile phone in the Middle East
MUMBAI: US media conglomerate Disney is going mobile to spread its reach among kids in the Middle East.
It has launched a children’s mobile phone in the UAE as a result of research that shows that 8- to 13-year-olds use the new media device a lot.
Disney has been quoted in media reports saying that the D100 mobile phone includes Disney ringtones, changeable handset covers, automatic vibration ring during school hours and various restrictions on handset use.
Developed for Disney by Dubai-based Broadlink Research, the D100 goes on sale today priced at Dh399. It will be available through distribution company Al Sayegh Brothers at stores including E4U.
The company notes that while parents are buying mobile phones for their children they worry about them running up high bills, accessing inappropriate content on the internet and not being able to control who their child contact by phone. The product seeks to solve their concerns.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
