Kids
Disney India appoints Nalavadi as director business development
MUMBAI: The Walt Disney Company (India) Pvt. Ltd. has appointed Shantanu Nalavadi as director of business development with immediate effect.
This was announced by The Walt Disney Company (India) managing director Rajat Jain. Assuming his new role today Nalavadi will be responsible for the vertical development and horizontal expansion of the Disney franchise across multiple lines of business in the Indian subcontinent.
Nalavadi will play a pivotal role in strategising and executing The Walt Disney Company’s business development and growth initiatives for India across television, licensing and merchandising, radio, on-line gaming, mobile and broadband content, studio, home video, publishing and animation.
“Shantanu is a seasoned and dynamic executive with extensive experience in corporate strategy, business development and management consulting. His experience and expertise will be crucial to The Walt Disney Company’s growth in India,” said Jain.
Nalavadi comes to The Walt Disney Company with comprehensive experience in the field. Prior to joining Disney he spent close to five years with Star India, where he was actively involved in all strategic growth initiatives across television and new media space, including their DTH joint venture project with Tata’s where he was responsible for their content acquisition strategy. Before joining the media industry, he was with ANZ Investment Bank and Arthur Andersen & Co.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
