iWorld
Disney+ Hotstar unveils 2021 slate, Ajay Devgan’s digital debut series on the list
New Delhi: Streaming platform Disney+ Hotstar on Tuesday unveiled its latest content line-up for 2021 with engaging original series and movies across genres and featuring several noted actors.
The new line-up includes high-magnitude productions like the period-action drama magnum opus series The Empire helmed by Nikkhil Advani and starring Kunal Kapoor, Dino Morea and Shabana Azmi, and crime-drama series Rudra – The Edge of Darkness which marks the digital debut of megastar Ajay Devgn, and Esha Deol.
Some of the new movies that are set to be available on the OTT platform include: Ajay Devgan starrer war-epic Bhuj: The Pride of India, chaotic comedy Hungama 2 starring Shilpa Shetty Kundra, Crime thriller Collar Bomb starring Jimmy Shergill and horror comedy Bhoot Police starring Saif Ali Khan.
The platform is also expanding its subscription offering. Starting 1 September, it will add three new subscription plans, namely – Mobile plan for Rs 499 per year (single device, mobile-only plan), Super for Rs 899 per year (access to two devices across mobile, web and living room devices) and Premium for Rs 1499 per year (access to four devices across mobile, web and living room devices).
Disney+ Hotstar, president and head, Sunil Rayan said the 2021 content slate demonstrates the company’s relentless pursuit of bringing original and locally relevant stories to its consumers. “With our fresh slate of movies and shows, we are proud that India’s top stars and industry stalwarts have chosen to debut with us to present stories that are genre-defining clubbed with high-quality production that makes Har Watch, Top Notch.”
The platform has also scaled up stories featuring strong characters and women-centric narratives including the second season of Aarya featuring Sushmita Sen, Fear – a supernatural thriller starring Tisca Chopra, and medical drama Human starring Shefali Shah and Kirti Kulhari. The line-up also includes the ‘Special Ops Universe’ where multiple characters, stories and seasons will co-exist within a universe in a multi-series format; starting with Kay Kay Menon-starrer Special Ops 1.5.
Star India, president and head, Hindi and English entertainment, Gaurav Banerjee said, “At Disney Star, we believe in the power of great storytelling. We have always challenged conventions and been at the forefront of content creation with powerful and category-defining stories ranging from strong women-centric narratives, mythology to history and contemporary tales. We’re thrilled to expand our offering on Disney+ Hotstar by adding an incredible array of blockbuster movies and multilingual original series in Telugu and Tamil.”
The line-up also includes murder mystery Six Suspects starring Pratik Gandhi and Richa Chadha, the tech-thriller Escaype Live, political dramas City of Dreams (Season 2) and Gharshana, bestselling novel adaptation Those Pricey Thakur Girls, dance reality series Dance+, the third chapter of popular franchise Criminal Justice starring Pankaj Tripathi.
In addition to these shows and movies, the subscribers will also have access to Disney library titles, Disney+ shows and movies as well as sports content through LIVE streams of the biggest cricket tournaments, including the VIVO IPL 2021 and the ICC Men’s T20 World Cup – all within the next six months (as per current schedule). The platform will also showcase LIVE streams of upcoming Tennis, Football and F1 tournaments.
Actor Ajay Devgn, who makes his digital debut with crime-drama series Rudra – The Edge of Darkness said, “The quality of entertainment being delivered via digital platforms has opened up avenues for filmmakers to experiment and scale-up. The sheer scale of production of these projects has multiplied significantly in the last few years. My upcoming series Rudra – The Edge of Darkness is bigger than anything I’ve done before.”
CONTENT LINE-UP:
New Shows:
1. Historical fiction The Empire starring Kunal Kapoor, Dino Morea, Shabana Azmi and Drashti Dhami,
2. Crime drama Rudra: The Edge of Darkness starring Ajay Devgn and Esha Deol, Family crime drama Aarya (Season 2) starring Sushmita Sen
3. Medical drama Human starring Shefali Shah and Kirti Kulhari
4. Murder mystery Six Suspects starring Pratik Gandhi, Richa Chadha, Ashutosh Rana
5. Political drama City of Dreams (Season 2) starring Priya Bapat, Atul Kulkarni, Eijaz Khan, Sachin Pilgaonkar
6. Tech-thriller Escaype Live starring Siddharth, Javed Jaffrey, Ritvik Sahore
7. Supernatural thriller Fear 1.0 starring Tisca Chopra, Saurabh Shukla and Rajesh Tailang
8. Crime drama Gharshana starring Naveen Chandra, Sarath Kumar and Jagapathi Babu
9. Family drama My Perfect Husband starring Sathyaraj
10. Mystery thriller Family Matters starring Murali Sharma, Nandu, Akshara Gowda and Sonia Agarwal
11. Romantic comedy Those Pricey Thakur Girls starring Akshay Oberoi, Saher Bamba, Raj Babbar and Poonam Dhillon
12. Live animation series The Legend of Hanuman (Season 2) with voice by Sharad Kelkar
13. Dance reality series Dance+ with Remo D’souza
14. Crime-drama series, Criminal Justice (Season 3) starring Pankaj Tripathi
15. Espionage thriller Special Ops 1.5 starring Kay Kay Menon
e-commerce
Visa report tracks rise of India’s affluent, experience-led spending
Affluent base doubles to 130 lakh, travel 58 per cent of elite spends.
MUMBAI: In India’s new luxury playbook, it’s less about owning more and more about living better. A new whitepaper by Visa Consulting and Analytics (VCA) maps a decisive shift in India’s affluent economy, where spending is becoming more intentional, experience-led, and closely tied to personal identity rather than pure income growth.
Titled India’s Affluent Economy 2025–2026, the report draws on a Visa-commissioned Yougov study and VisaNet data across travel, dining, retail and lifestyle categories. The headline number is hard to miss: individuals earning over Rs 10 lakh annually have nearly doubled from 69 lakh to 130 lakh, significantly expanding the country’s discretionary spending base.
But it’s not just about scale, it’s about behaviour. As consumers move up the affluence ladder, discretionary categories are taking a larger share of credit card spends, positioning cards as key enablers of premium, lifestyle-driven consumption.
The geography of wealth is shifting too. Affluence is no longer confined to metros such as Mumbai, Delhi and Bengaluru, with cities like Ahmedabad, Surat, Jaipur and Lucknow increasingly mirroring metro consumption patterns.
The report highlights a clear pivot from ownership to access. More than 50 per cent of affluent consumers now use cards for elite memberships, while 7 in 10 are drawn to limited-edition drops and curated collections. Increasingly, luxury is defined by seamless access be it concierge-led travel or curated dining where time saved is as valuable as money spent.
Spending patterns reinforce this shift. Among the ultra-elite, travel accounts for 58 per cent of discretionary spends, far outpacing retail and luxury combined at 28 per cent. Cross-border spending penetration stands at 63 per cent, signalling a growing global outlook among India’s affluent.
Closer home, indulgence is becoming routine. Nearly 4 in 5 affluent consumers dine at premium establishments at least three times a year, while 1 in 4 visit luxury venues more than five times annually. Dining spends are also climbing, with Rs 20,000 emerging as a new entry-level benchmark per experience and Rs 50,000 marking premium territory.
Retail, meanwhile, is becoming more selective. Three in four affluent consumers make a high-end purchase at least once a quarter, while one in four shops premium every two weeks. Luxury retail intensity is also rising, with 2 in 5 consumers spending over Rs 5 lakh annually, and a smaller but significant segment exceeding Rs 10 lakh.
Technology and wellness are carving out new roles in this ecosystem. High-end gadgets now see average spends of Rs 60,000 or more per purchase, while ultra-elite consumers are eight times more likely to visit spas and show five times higher engagement with cosmetic stores than non-affluent groups.
The broader takeaway is structural. Affluent consumers are no longer buying products, they are buying ecosystems. Integrated experiences across travel, dining, wellness and payments are becoming central to how this segment lives and spends.
As India’s affluent base expands beyond metros and aligns more closely with global consumption patterns, the real opportunity lies not just in size, but in speed. For brands, the message is clear: relevance will be defined by how early and how seamlessly, they plug into this evolving lifestyle economy.
