iWorld
Disney+ Hotstar, Swiggy come together to give consumers a ‘House of the Dragon’ experience
Mumbai: With House of the Dragon streaming on OTT platform Disney+ Hotstar, the company has partnered with food ordering and delivery platform Swiggy.
They are giving consumers a House of the Dragon experience on the order of a meal. The collaboration between the two has turned the Swiggy rider into a dragon, with a tag line on the top of the order ‘Fire will reign, hunger will not. Our dragon rider is on the way!’ The dragons will deliver food pan India until 29 August, 2022.
Based on George R.R. Martin’s book “Fire and Blood,” the 10-episode series is a story about the House of Targaryen, set 200 years before the events of Game of Thrones. Directed by Miguel Sapochnik, Clare Kilner, Geeta Vasant Patel and Greg Yaitanes, the series has been executive produced by George R. R. Martin, Ryan Condal, and Miguel Sapochnik, along with Sara Hess, Jocelyn Diaz, Vince Gerardis and Ron Schmidt. Actors like Paddy Considine, Matt Smith, Olivia Cooke, Emma D’Arcy, Steve Toussaint, Eve Best, Sonoya Mizuno, Fabien Frankel, and Rhys Ifans bring to life several characters from Martin’s book.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
