iWorld
Disney+ Hotstar brings back its iconic dance reality show Dance+ Pro
Mumbai: Carrying on the legacy of being home to one of the biggest dance shows in India, Disney+ Hostar is thrilled to announce an all-new season of widely watched dance reality show, Dance+ Pro. Season seven of the show will see veteran choreographer Remo D’Souza once again resume his role as the super judge. Along with him on the judge’s bench will be skilled dancers Punit J. Pathak, Shakti Mohan and Rahul Shetty as team captains herding 12 teams on the show. Season 7 of the cult show is taken to the next level and the upcoming edition is free to stream on all devices and will present brands with an exciting and powerful opportunity to connect with a loyal fan base.
Disney+ Hotstar is the go-to platform for captivating entertainment, especially for iconic dance reality shows like Nach Baliye, Dance Champions, and Dance+. This rests on the idea of the genre forever innovating itself. Dance+ Pro carries forward this legacy with the introduction of industry-first innovations like AI chatbots, will share contestants’ backstories, and a unique ‘Watch Plus’ tool that for the first time will allow viewers to closely analyze a dance move at their own pace. Along with these, the show also introduces newer collaborations like dancers joining hands with local social media stars and representing various regions and languages. Additionally, the show will also offer a host of engagements with Remo D’Souza inviting dance entries from the audience every week. Fans can also record and send their favorite dance move. Winning entries stand a chance to get featured on the show. Additionally, viewers are also invited to create reels replicating the popular steps of the dances. The multi-touchpoint engagements take it beyond screens and make it an ideal platform for brands to gain maximum visibility.
Disney+ Hotstar head – content, & Disney Star HSM entertainment network Gaurav Banerjee said, “Disney+ Hotstar has propelled entertainment storytelling through genres and formats and Dance Plus Pro is a step forward towards this commitment. We are extremely excited to bring forth a brand new season of this spectacular dance show headlined by super-judge Remo Dsouza and hope the audience will enjoy it.
With Dance+ Pro being a popular reality show, Disney+ Hotstar this year is set to elevate the watch experience further through a plethora of technological and content innovations for viewers. Brands can also be a part of the experience with the platform’s expansive reach and innovative features like in-episode integrations, branded segments, anchor mentions, ILU showcase, astons and windows as well as show-based vignettes with celebs.
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
